Brief: Create a Sky Arts channel sting. This is a 20 second video that plays on the channel in advertisement breaks to remind the viewer which channel they are on. It is also an opportunity for Sky Arts to show what they stand for.
Concept: Sky Arts is made up of many different channels with ranging genres and target audiences, however they all come together to make the channel what it is.
Solution: We made a sculpture from small coloured balls suspending from above. The sculpture then made a shadow that formed the Sky Arts logo. It represents the fact that Sky Arts is made up from many different elements but they all come together in the same place to make the channel.