Since optimizing mobile-friendly donation forms, the American Lung Association receives nearly 30 percent of its gifts online, according to the Chronicle of Philanthropy. And according to ComScore, mobile technology (smartphones, tablets etc.) will be the number one method of accessing the Internet in 2014. This means that your supporters will expect that email, sites, calls-to-action and yes, donation forms, all adapt to their screens.
In this webinar, Jackie Mathis, Kimbia Solutions Architect, focuses on the key reasons to transition to mobile fundraising and the strategies and process for enabling your fundraising to be effective on all devices. You'll learn the:
-Three key reasons why now is the time to go responsive
-Three proven practices for improving your mobile donor experience
-Four proven practices for improving the results of your responsive fundraising
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