THE CASSETTE PLAYA AW10/11 PRESENTATION
FASHION'S FIRST EVER LIVE AUGMENTED REALITY PERFORMANCE.
LONDON FASHION WEEK. SOMERSET HOUSE SUN 21 FEB 2010
'Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality'