Engaging copy can change the way people feel about your application. It can create a feeing of trust and goodwill, or it can play a part in a user experience nightmare. This session explores copywriting in a start-up environment, touching on design, community and the broader user experience.
DENISE WILTON - MOO.COM
Denise Wilton is the Creative Director of award winning online print company moo.com A varied role, she is responsible for the creation of the brand, from the visual look and feel both on and offline, to the tone of voice in written, customer-facing communication. Working as a designer for over 15 years, she has held various senior design roles in traditional and online media. Denise is also co-founder of the large online creative community, b3ta.com, which she warns, is not for the faint-hearted.