Immersing visitors in the musical celebration that marks the GRAMMYs, this 30-foot media experience weaves together high-intensity performances, sound design, and custom animations in a spectacular display.
Placed at the entryway into the Museum’s exhibition space, visitors are greeted by a powerful 30-foot audio-visual installation showcasing the last 15 years of GRAMMY performances. Multiple layers of highlights from broadcast performances, still photography, and custom-animated graphics create a collage rich with the history of the GRAMMY Award’s performing artists and their memorable appearances. The sound design weaves together music and ambient sound from these past performances, strategically bringing focus to elements along the hallway in concert with the visuals, pulling the visitor into the museum. The Greatest Music experience is an emotional and compelling installation that spurs visitors’ excitement and anticipation for the rest of their museum adventure.
For complete project credits visit: secondstory.com/portfolio/works/grammys-greatest-music