Every great product is a series of decisions. Some are influenced by market forces, some with data, some with testing, and some are decided by pure old-fashioned gut instinct.
But every type of decision is influenced by your own experiences, though process, and what information you have at hand. Even though you're not aware, you're always influenced by common cognitive biases: the mental shortcut evolution has provided to help humans survive. Even though they have their uses, they lead to us making some quirky, irrational conclusions and decisions, without even noticing.
The first step is awareness. This talk will explore some common cognitive and memory bias and logical fallacies that often come up in product design and decision-making, and how to work around them.
Recorded at Industry Conf 2014 - 2014.industryconf.com