X Studios was tasked by Universal Studios to develop an interactive platform, a series of online games, custom kiosks and in-park integration for Halloween Horror Nights. The seamless integration with the in-park experience was made possible by utilizing RFID technology and introducing "gamification” elements to make the event more fun and engaging. This all encompassing experience was coined as “Legendary Truth - The Collective".
The campaign has given fans from all over the world an online platform. Users overwhelmingly gave rave reviews of the augmented experience. The end result surpassed expectations, including the following the first year with over 700,00 games played.
This video is a behind the scenes look at the campaign.