Beyond Packaging is a campaign video aimed to create
social awareness for one to re-consider their habits and
attitudes pertaining the excessive use of packaging today.
Excessive packaging harms the environment, and for the
sake of those we love, Beyond Packaging informs the
utmost importance of this change through multiple
advertising platforms. With the aid of Augmented Reality
(AR), one’s current perception of reality in various sensory
experiences is enhanced through their hand-held devices.
The excessive use of packaging has become a global issue
that will continue to worsen if not addressed. The campaign
conveys this message by using a familiar package that
consumers discard daily.
Knowing that humans tend to protect what they love, know
and understand, this campaign is launched centering on their
loved ones. It recognizes that consumers may all regret not
taking action now to protect and sustain our biophysical
environment while they can.
Although packaging is inevitable in the 21st Century, the
destructive environmental impact can definitely be reduced.
Packaging is necessary, but excessive packaging not.
Al Gore have once mentioned “There is an old African proverb,
If you want to go fast; go alone, if you want to go far; go together,
we need to act both quickly and together to put an end to the
climate crisis. To solve the climate crisis, we have to go far, go together.”
Change because you love. Change habits, change the world.