From the moment NATAS initiated the first Skype call with Otto Ecroyd, one of the founders of Baws Socks, we knew it was a match. After explaining his initial ideas of socks “for the baws” we adapted one of his epic ideas and came up with another of our own. The concept… that great things happen in life when you’re a Baws (or “boss” for those who need further clarification). Shooting both commercials in one day, between the deliciously photogenic Chinatown bar The Leadbelly, and apartments in Noho and the West Village, our small but hardworking crew got the job done in no time!
BawsSocks are uniquely designed, flawlessly Italian manufactured socks to help bring out the Baws in you. First launching with 8 different designs, with names ranging from “The Bad Motherfucker” to “The Arnie” after Arnold Schwarzenegger, these socks will ad a spring to your step, and a swagger to your stride.