The brief asked me to create an ident to showcase the rich emotions and experiences that make the big screen such a powerful and impactful medium. The final outcome needs to be a series of 20 seconds videos with a creative interpretation of the true power of cinema. Also it needs to visualise emotion, literally showing how film feels.
For the creation of the series of the DCM (Digital Cinema Media) visual idents, I used movies of Stanley Kubrick, Alfred Hitchcock and David Lynch, which are a true classics of the world cinema. The novelty in their work perfectly blends with the longstanding traditions. The episodes from the following movies were used in the making of a new concept for the DCM idents: The Birds (1963), The Shining (1980) and Mulholland Drive (2001). These movies have same aesthetic values, even though; they were made in different times. One can notice that human is always in the centre of it all with his complex, subconscious, unexpected and obscure inner world. The air of mystery, ambiguity and shock is a distinctive element of these movies. These directors are true masters of their work and are able to keep an audience in tension to the end.