In their BlogWell San Diego case study presentation, "Building Meaningful Customer Engagement," Starbucks' Director of Digital Strategy, Alexandra Wheeler, and Category Manager, Matthew Guiste, covered their 10 philosophies that guided the construction of their social media program.

Alexandra and Matthew explained how they got management buy-in, how social fits into a larger digital strategy at Starbucks, and how they use Twitter as a monitoring tool.


BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit

BlogWell is produced by GasPedal and the Social Media Business Council.

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