The aesthetic beauty of form and function are on display in this sleek campaign for TaylorMade helmed by Trizz. With modern and innovative direction and design, Trizz showcases the high-tech craftsmanship behind TaylorMade’s SLDR iron for the new ad entitled “Beautiful Machine,” out of Venice-based agency Zambezi.
Keeping their eye on the SDLR Iron, Trizz were delighted to create this all CGI TVC for agency Zambezi and production, TEG.
Unlocking Zambezi's creative idea on the clubs formation out of fluids was the first step, then taking it further, by using technically precise impact engineering data, the agency welcomed Oriol Puig's proposal (Trizz Director and studio co-founder), to artfully show with that data a graphically accurate journey of how the energy spreads as the club strikes the ball at its sweet-spot! Bam. No Slice!
Trizz Concept drawings and Style frame renders were made during the previz phases to assure visual story and ongoing client alignment.
Client: Taylor Made USA
Product: SDLR IRON
Production Company: The Ebeling Group
Direction: Trizz / Oriol Puig
CGI, VFX & Postproduction: Trizz
The spot combines sexy and energetic shots of liquefied metal forming the golf club and modern particle animation to bring to life the story of structural tests actually conducted during the club’s creation. These fluid simulations allow the viewer to experience the high-tech performance engineering being infused into the product as a sinuous river of molten metal forms itself into the club. The refined design of the completed SLDR iron is exhibited in all its cutting-edge elegance with a graceful sequence that shows off its myriad facets.
The goal was to showcase the complex craftsmanship of TaylorMade’s “beautiful machine” and impart the feeling of owning something powerful yet refined to the viewer. The animation style achieved by Trizz does just that, communicating perfectly TaylorMade's combined goals: to represent the science and technology, the power behind their SLDR clubs and to entice golf enthusiasts with this product's “affordable luxury.”