Inspired by the phenomenon of synaesthesia, where the brain 'sees' sound or 'tastes' colour, the studio was commissioned to develop a series of textural audio-visual artworks expressing the atmosphere, character and flavours of Johnnie Walker. The visual representation of flavours was based upon the complex tastes occurring in Whisky - ie. honeycomb, cherry, orange and smoke. The films play out on large format video wall in the reception of Johnnie Walker House, Seoul across 28 LED screens at 4K resolution with surround sound, providing viewers with an immersive sensory experience.
Creative Director : Matt Pyke / Dylan Griffith
Animation : Dvein / Chris Perry
Sound : Simon Pyke
Commissioned by Love