In April, the Nieman Foundation and Harvard’s David Rockefeller Center for Latin American Studies hosted a discussion about the future of Latin American media featuring some of the region's most innovative journalists, including Animal Politico's Daniel Eilemberg.
When Daniel Eilemberg, NF ‘13, moved to Mexico, he was told that young people weren’t interested in politics. He decided to test that theory, launching a Twitter account called PájaroPolítico (@PajaroPolitico) in 2009. “If you’re trying to reach an audience in that age group you have to go where they already are,” said Eilemberg. “You have to go to the platforms where they are, where they’re having their conversations and insert yourself and have those conversations with them.” Today the majority of Animal Político’s audience is 15 to 35-years-old. The site was the most read political platform during the 2012 general election in Mexico and hosted the country’s first digital presidential debate. Animal Político also maintains a platform that tracks the social media account of every congressman in Mexico.