Video from a Live Talks Business Forum with Steven Levitt and Stephen Dubner, authors of Freakonomics discussing their book, Think Like a Freak. The Forum took place May 22m 2014. They were interviewed by Keith Ferrazzi, CEO, Ferrazzi Greenlight Inc. downtown Los Angeles at Gensler. For more information on Live Talks Business Forum, visit livetalksbusiness.com
Steven D. Levitt is a professor of economics at the University of Chicago and a recipient of the John Bates Clark Medal, awarded to the most influential economist under the age of forty. He is also founder of The Greatest Good, a company that applies Freakonomic principles to philanthropy and business.
Stephen J. Dubner, a former writer and editor at The New York Times Magazine, is the author of Turbulent Souls (Choosing My Religion), Confessions of a Hero-Worshiper, and the children’s book The Boy with Two Belly Buttons.
The Freakonomics brand is bigger than ever. In addition to selling more than 5 million books worldwide, the Levitt and Dubner have established Freakonomics radio (#1 podcast on iTunes), the Freakonomics blog and website (2 million page views per month) and a Twitter feed with over half a million followers.
The revolutionary geniuses and #1 New York Times bestselling authors behind the Freakonomics phenomenon unveil essential tools that will allow you to—“think like a freak”—to see the world more unconventionally, and ultimately, more clearly.
In their smash #1 international bestseller Freakonomics, Steven D. Levitt and Stephen J. Dubner showed the world that applying counterintuitive approaches to everyday problems can bear surprising results.
In their new book, they turn your brain inside out, teaching you how to think like a freak. Levitt and Dubner analyze the decisions we make, the plans we create, and the morals we choose and show how their insights can be applied to daily life to make smarter, harder, and better decisions.
Dubner and Levitt advocate for a different way to solve problems by showing readers a totally new way to approach them. Along the way, they share stories of real people who have broken out of the box and tackled problems with innovative techniques, including an unlikely eating competitor from Japan who learned to crush the competition (and eat 50 hot dogs in 12 minutes), the doctor who discovered the cure for ulcers (by infecting himself with bacteria), the computer scientists who fight against online bank scammers (ever get one of those pesky emails about a Nigerian bank account?), and so many more.
KEITH FERRAZZI is an expert on business relationship development, is the author of the bestseller, Who’s Got Your Back. As CEO of the consulting, training, and research firm Ferrazzi Greenlight, he counsels leading business enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company. His previous book, Never Eat Alone, was a also a bestseller. He has held the position of Chief Marketing Officer at Deloitte Consulting, and later at Starwood Hotels. For more information visit him at: keithferrazzi.com.