Music video for Xbox 360's new singing game LIPS. The campaign brought thousands of people around the UK singing Lily Allen’s hit single, “The Fear”, into a world where they sing together with Lily herself.

FIELD scripted a variety of grid generators to support the data-heavy editing process.

Agency: UM
Production Company: Global
Director & Creative: Caswell Coggins
Technical and Creative Realization: The Rumpus Room
Producer: Phil Tidy
Post Producer: The Rumpus Room
Post Production Lead: Marcus Lyall
Software Development:
Location Film Units: Global
Offline Editor: Seb Duthy
Grade: Rushes + Marcus Lyall
Sound Post: Envy

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