This site was intended to act as a brand hub for Lexus. The goal was to create brand affinity and reveal a more approachable, soulful side of this luxury brand - something that would connect with a more youthful and progressive audience.
We pitched an interactive dual-screen experience that used predominantly existing content. This was something that this client had never done before, and it really broke new ground for both Lexus and Team One.
Note, this video only represents the desktop experience.