Future Proofing Measurement. Media Mix Model Myth Busting with Kochava June 13 2024

We recently hosted an event alongside Kochava with media measurement experts Dane Buchanan, Chief Data & Analytics Officer, and Gary Danks, General Manager for AIM by Kochava. Moderated by Lavinia Morris, MD EMEA, the panel discussed the importance of future-proofing measurement through Media Mix Models (MMMs) for growth marketers. Topics covered were how to get started, why it is essential to have an MMM in place now, and why MMMs will become essential to growth marketers in a privacy-focused digital landscape.