In the world of software, product development is hard, and game development is even harder. The mobile software market is no longer a frontier. Large game publishers have joined the fray, bringing with them multi-million dollar budgets and dedicated advertising campaigns. As smaller game companies struggle to survive and larger ones consolidate in an effort to compete better, nobody in their right mind would get into game development now.
Or would they?
In this talk, Jeff will discuss MartianCraft’s decision to expand into the game market at what might seem like the worst possible moment, and detail lessons learned from developing two upcoming games.