i'mPART -- an initiative created by The Ad Club of New York to raise awareness of the benefits of diversity in business and rally professionals around a shared movement to make diversity a priority -- has gotten to do some amazing work over the past three years of it's existence; supporting some of the industry's top diversity programs as well as diverse students and professionals alike. But none of this would have been possible without MEDIACTION.
MEDIACTION continues to be The AD Club's largest fundraiser since its inception more than 15 years ago, raising funds to support the advertising, media and marketing industries at large.
Since the creation of i'mPART in 2011, MEDIACTION has committeed all of the funds raised to supporting Diversity Programs that Promote, Attract, Retain and Train a diverse workforce.
Watch this video to learn more about i'mPART and MEDIACTION and the amazing team of professionals that volunteer their time and resources to make this program possible.