GWA Junior Agency 2010: SILVER

For the big national competition, hosted by the GWA (some sort of alliance of all big agencies in Germany), we, the europeanschoolofdesign, teamed up with the FH Frankfurt and Leo Burnett to create a campaign for LB's client BlackBerry/RIM. A great way to see and feel how a real brief - from research and analysing the target audience to the development of an overall claim and the final creation - is handled in a real agency.

To the left stands the final work a great group of people pulled off - a fully fledged 360 with TV, print, ambient, AR and online. All supporting the unified claim "A touch that moves". Because one single touch is all you need. The new BlackBerry Storm with touch screen.

Head over to to to view all the other exhibits

Client: RIM / BlackBerry

Creation - europeanschoolofdesign
Assisting agency - Leo Burnett, Frankfurt, Germany
Accounting - FH Frankfurt
Production - cineteam
Audio - FunDeMental

Awards: GWA Junior Agency 2010 Silver, featured

Creation team: Michaela Aulbach, Anne Klakow, Christopher Koster, Stefan Mildner, Carine Thielen, Dominique Winkel, Annette Woiczyk
Creation tudors: Ralph Thamm, Detlef Wildermuth

(info: German w/ English subtitles)

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