In his BlogWell San Diego case study presentation, "The Social Media Balancing Act," State Farm's Director of Communication Services, Kelly Thul, covered the risks and guidelines involved in the use of social media.

Kelly covered how it's crucial for employees to understand the separation between professional and social lives on social networking sites. He also explained how it's important to have a predetermined plan on how to respond to negative issues or comments in social media.


BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.

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BlogWell is produced by GasPedal and the Social Media Business Council.

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