Stockholm Art Week is a platform for the Stockholm art scene. Leading institutions, museums, fairs and other participants are arranging special events through out the week.
Stockholm Is Your Canvas is an initiative allowing everybody to submit their own art and have it displayed on the digital billboard on Stureplan, Stockholm’s most prominent area. Visitors could simply upload their picture or video, select a 30 second time slot during the festival — 1-6th of April — and their art would be displayed on the digital billboard passed by over 450,000 people day every day.
The event sold out in two days. People from around the world uploaded a total of over 552 artworks, among those renowned artists Ruvan, Clara Hallencreutz and rockband BatAAr. The initiative was also picked up by lots of blogs, news and most important; Visitors to the Stockholm Art Week.
Agency: M&C Saatchi Stockholm
Client: Stockholm Art Week / JoannaNanna AB
Production Company: Sebastian Mandrean
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