With Yves Geleyn and our good friends at Leo Burnett London, we helped Kellogg's create its first ever master brand campaign for the UK, a 'seed to spoon' story shown in reverse. Yves' method of craft on this: a pop-up book filled with intricate moving parts and characters. With an ambitious papercraft construction at hand and all animation to be done in camera, this was a technical feat to a high magnitude. To pull it off, we collaborated with talented pop-up book engineer David Hawcock and papercraft artist Mandy Smith.

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CREDITS

Director: Yves Geleyn
Production Company: Hornet Inc
Executive Producer: Jan Stebbins
Producer: Cathy Kwan
Live Action Producer: Joel Kretschman

Director of Photography: Ivan Abel
Storyboard Artist: Carlos Ancalmo
Editor: R.J. Glass
Art Director: Mandy Smith
Designers: Kim Dulaney, Andres Gutierrez Torres, Sarah Orenstein, Diana Park
Animatic Animators: Michelle Higa, Harry Teitelman
Lead Compositor: Lee Gingold
Compositors: David Hill, Joanna Newman
Roto Artists: Tiffany Chung, Ted Wiggin
Fabricators: Nathan Aquith, Melissa Chow, Eric Duke, Peter Erickson, Ben Kress, Tim McDonald, Hayley Morris,
Fabrication & Compositing Intern: Angela Stempel
Paper Engineer: David Hawcock Books
1st AC: Nate Spengler
Motion Control Operator: Don Canfield
DIT: Roman France
Gaffer: Michael Yetter
Best Boy: Chris Clarke
Key Grip: Matt Walker
2nd Grip: Matt Cryan
VTR Operator: Jon Osterman
Script Supervisor: Stephanie Andreou
Production Assistants: Milton Katz, Stevie Weinstein-Foner

Agency: Leo Burnett London
Account Director: Caroline Voller
Creative Director: Guy Moore
Creatives: Mark Franklin, Rob Tenconi
Agency Producer: Alessia Small

Client: Kellogg Europe
Vice President, Marketing: Peter Soer
European Marketing Director (Kids, Mums & Teens Portfolio): Paul Humphries
European Marketing Manager (Kellogg Brand & Corn Flakes): Katia Fragou

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