One of the best ways to keep a mobile app user engaged is through gamification and a well thought-out reward system. Accomplish certain goals, and you'll be rewarded with anything from points to badges to real world goods. But the real satisfaction is through elevating your social status? be the best amongst your friends!
This is most certainly true in mobile games. But does it really hold up in the domain of children's games? Perhaps, but not all gamification is created equal when targeting children. The games must be fun, engaging, and keep a child wanting more. But what is the 'more' that you should actually be targeting?