INNOVATION NETWORK EFFECT. Mindshare & Unilever collaborate on three core initiatives this year. 1) Connecting Cornetto Ice Cream to Taylor Swift's Red Tour to welcome a new generation of ice cream lovers. 2) Connecting TRESemme to Asia's Next Top Model to inspire the confidence in women across Asia to participate in a record-breaking runway show. And 3) Connecting Unilever's Men's Grooming products to Asia's favourite football club, Manchester United (320 million fans), for a round of camps, clubs and championships that would inspire both parents and kids to get dirty and have fun.

mindshare.com

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