Here’s a breakdown of how we created this Mazda TVC.
One of the steps we complete earlier in the process is to create an Animatic, which is a 3D animated storyboard of what the live action will look like. We also include camera movements so the client can see what will take places on the day.
You’ll see the camera floating through the streets. We achieved this in production by attaching the Red camera on the back of a motorbike. The Director/DOP was able to move the camera via a remote control. Pretty cool hey.