The University of the Arts Berlin offers a four-day seminar that focuses on the German music market with particular emphasis on recent developments in the recording industry, new marketing strategies and licensing models. The lectures will cover the business, legal and media issues affecting independent record releasing, concert booking and artist promotions including the changes brought by the move to digital. On the fourth day, lectures are taking place on the premises of the Berlin Music Week Conference that will be looking into themes like music interactive, start-ups, recorded music and VUT Indie Days.
The German music market is the biggest market in Europe and the fourth largest in the world behind United States and Japan. In 2013, the record music market grew by 1.2 %. 22.6 per cent of all music sales in Germany are now digitally generated, this means that the most important revenue driver is still the CD, which and continues to bring in more than € 1 billion in Germany. The highly developed infrastructure of the music and media market is regarded one of the greatest competitive advantages Germany has to offer. The seminar presents a series of lectures by top experts from the German music industry operating on the domestic market. Lectures are held daily between 10 am – 5 pm including breaks. There will be an evening event on Monday night where all participants are invited to network with other Berlin musicians and creatives.
Dagmar Rumpenhorst-Zonitsas, music business consultant
UdK Berlin DigiMediaL_musik
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