Building a new product is hard. In the transition from design to engineering, the subjective qualities of a product often lose out to practical challenges. This session is about an approach and framework that allowed us to sustain the aesthetic principles of an experience, by making emotional quality matter to our engineering team.
Mike Kruzeniski is a UX Creative Director for the Entertainment Experience Group at Microsoft, in Seattle. Before joining Microsoft, Mike was a Designer on Nokia Design's Insight & Innovation team in Los Angeles, where he worked on projects such as the Nokia 2010 View of the Future, and the concept design for the Nokia 8800 Arte. He has a Master's of Interaction Design from the Umea Institute of Design in Sweden, and a Bachelor of Industrial Design form the Emily Carr Institute of Design in Vancouver, BC>