The Twitter Case Study, another great case study in the Dimensions of Strategy Series from John Ashcroft and Company. Now that's experience worth sharing. This is the trailer for the case study. Visit the web site The Twitter Case Study dot com to download the case study and access the teaching notes.
In 2006, Jack Dorsey sent the first tweet, Twitter had six users. By March 2014, Twitter had over 250 million users, MAUs. Revenues (ARPUs) are increasing but with a market cap of over $20 billion, Twitter has yet to make a profit!