The young Swiss sports company On wins the Swiss Economic Forum Award 2014.

On impressed the prominent jury in the category product/industry. The SEF Award is the most important prize for startups in Switzerland.

“The award is a fantastic acknowledgement for the effort of the whole team in the last four years”, explains co-founder David Allemann at the award ceremony in Interlaken. "The On is not only a new running shoe, it’s a completely new running sensation. The award-winning design convinces the eye and as soon as you have it on the feet, you immediately feel the unique running sensation. This brings more fun into the run.”

The high-calibre jury around Carolina Müller-Mühl selected from 250 entries. The jury about the winner On: “The market for running shoes is overcrowded and hotly contested – so when a new brand comes along and takes the market by storm, the innovation behind it must convey a promise which it manages to keep - a shoe with qualities never heard of before.“

Land soft but push off hard – this is the radically new idea of On’s patented technology and far from self-evident. The merely three year old Swiss company is able to combine the best of soft yet slow training shoes and fast yet hard racing flats.

On running shoes are available are available at more than 1200 specialist running retailers in 25 countries or online at

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