The Barbarian Group was tasked with extending Sauza Tequila's Make It With A Cowboy campaign. We knew our target group of women love sharing DIY ideas. So why stop at making margaritas with a hot guy when you can make anything? Bad at crafts. Great at making margaritas. That's the idea behind this branded YouTube tutorial series in which a handsome cowboy wins your heart by being, well, less than talented in the crafts room.