As more than twenty of the world's most exceptional watch brands displayed their special luxury timepieces, the real stars at TimeCrafters, America's premier watch show at the Park Avenue Armory, were [ 2 one 5 ] Creative. On the Thursday before the show began (May 15th, 2014), and as the brands were setting up their exquisite displays for the eager public, [ 2 one 5 ] Creative was on the floor and in the action, documenting the process with a team of elite videographers. As set-up was winding down for the exclusive press preview, [ 2 one 5 ] Creative then focused their attention on an aggressive post-on-set editing project.
With a complete mobile editing system, [ 2 one 5 ] Creative's on-site digital workflow included editing and applying motion graphics to the footage of the set-up and the special pieces, releasing 7 real-time sneak-peek promotional videos to be used on social platforms.
While the [ 2 one 5 ] Creative master editor was at work behind the scenes, the videographers, director, and audio engineer were back on the floor to grab interviews with brand presidents and the invite-only cocktail party, which was later turned into 7 more videos to be released during the three-day show.