ceramicreative.com/. Classic Automotive Group hired Cerami Creative as the agency of record for their Nissan store. Services provided included media buying; all creative services; and digital marketing, including SEO and pay per click (PPC), social website marketing, retargeting, e-mail marketing, and inbound marketing. Cerami Creative was informed by the client that they expected us to increase sales, despite them slashing the monthly advertising budget by 65 percent upon our company’s hiring.
The strategy was to create a significant boost to the client’s “Tom Say Yes” brand, using distinct audio and visual components for traditional advertising supported by a comprehensive digital marketing campaign. A custom jingle was created and actors were hired for the television commercial as the “Tom Says Yes” singers.
The TV spot was meant to be a whimsical approach that was distinct from the commodity and institutional ads that dominate automotive retail advertising. The results were dramatic and immediate (see the results under case study on our website). Both TV spots won Telly Awards, which honor excellence in local and regional television advertising, for their creative and production components.
For more information contact us at 215-893-3004 or at info@CeramiCraetive.com.