This fashion film was made as an advertisement for the launch of a new, feminist brand ‘VAG’.
The brand celebrates women and unleashes the secrecy about their repressed desires, nature and biology which is also a concept of the film.
The aim of this film is to release the secrecy and darkness that is still surrounding periods and women’s biology. The film explores a female body and it’s natural monthly cycle – the period. It is showing a woman who examines herself and is aware of her own body and its nature.
Whether it is said or not, women had been taught balance – this film is about forgetting that.
It's about being righteous, messy, dirty and clean - it is about being flesh.
The film is challenging the boundaries by revealing something that has always been hidden or censored and is still considered to be disgusting and shameful.
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