Birgit and peter were hosted by UX Lausanne 2014 to give a talk
Designing a user experience is only half the job. The other half is responding to a brief (whether internal or external) by defining the scope and selling the project. In many organizations, our work is defined by project managers and sold by sales people. But shouldn't we be responsible for defining our work? And shouldn't we be as good at selling it as the sales people?
In this presentation, we want to share our thoughts about - and experiences with - selling UX work.
UX Lausanne - Creating delightful User Experiences
More at 2014.uxlausanne.com