A graduation project for Scotch & Soda's denim label 'Amsterdams Blauw' by Julie-Marthe van den Broeke, International Fashion & Branding student - AMFI/ Amsterdam Fashion Institute.

“DIT IS AMSTERDAMS BLAUW”

/ A Brand campaign for Scotch & Soda’s denim label ‘Amsterdams Blauw’, to generate name recognition by clearly establishing its existence within the Scotch & Soda family and differentiating from its competitors in the denim capital also known as Amsterdam.

*Please note that this video is not a Scotch & Soda production nor do they own this video. This video is a graduation project and therefor non-commercial. This video is property of the AMFI - Amsterdam Fashion Institute/ HVA - Hogeschool van Amsterdam.

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