Video Hub facilitates second screen viewing for an augmented viewing experience. This is done by giving the consumer the ability to view video with fully transcribed scrolling text with clickable words. As an example, clicking on the name of a character will take to you the character bio or clicking on a word will take you to a definition or relevant search result for that word. Video Hub can also support popups with historic information about a location or insight into the production of the video. Marketers can use Video Hub to point to products within a video with popups or markers to aide in-video advertisement, eliminating the need to interrupt a video and the ability for a user to skip an ad.

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