At the core of successful corporate identity-projects lies a complex interplay of client and agency. Only when both involved parties join forces, true excellence can be achieved.

For the 2014 installment of the „cxi Conference“ – the leading conference in the field of „Corporate Identity“ held at the University of Applied Sciences, Mainz – a series of seven films were produced that show the interplay of client and agency over the course of a corporate identity project.

While the opening titles portray the interplay between client and agency in a majestic, almost ballet-like choreography, the six thematic bumpers offer a more entertaining and playful perspective on the process.


Direction: Bastian J. Schiffer

Concept: Bastian J. Schiffer & Simon Rauh

Hands: Julia Fink & Simon Rauh

3D Lead: Simon Fiedler

Animation: Bastian J. Schiffer & Simon Fiedler

Sound Design: Bastian J. Schiffer & Simon Rauh

Mastering: Simon Rauh

Music licensed from Audio Network.

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