At the core of successful corporate identity-projects lies a complex interplay of client and agency. Only when both involved parties join forces, true excellence can be achieved.
For the 2014 installment of the „cxi Conference“ – the leading conference in the field of „Corporate Identity“ held at the University of Applied Sciences, Mainz – a series of seven films were produced that show the interplay of client and agency over the course of a corporate identity project.
While the opening titles portray the interplay between client and agency in a majestic, almost ballet-like choreography, the six thematic bumpers offer a more entertaining and playful perspective on the process.
Direction: Bastian J. Schiffer
Concept: Bastian J. Schiffer & Simon Rauh
Hands: Julia Fink & Simon Rauh
Animation: Bastian J. Schiffer & Simon Fiedler
Sound Design: Bastian J. Schiffer & Simon Rauh
Mastering: Simon Rauh & Axel Senn
Music licensed from Audio Network.