This is a viral spot to celebrate the 60th anniversary of Pneu Egger, a Swiss tire retailer.
Shot on Willow Springs race track in California.
Client: Pneu Egger
Agency: Wirz Werbung AG
Creative Director: Thomas Kurzmeyer
Art Director: Niels Schäfer
Agency Producer: Nicole Suter
Production Company: Riff Raff Productions, Los Angeles
Director: Serge Hoeltschi
Producer: Serge Hoeltschi & Gabriel Reiter
Production Coordinator: Michael Canale
DP: Serge Hoeltschi
Stunt Driver: Oliver Keller
Car Prep: Joe Dryden
Camera Rigging: Urs Inauen
Arial Drone Pilot: Tony Carbajal
Agency PA: Ambar Servin
Post Coordinator: Julie Hansen @ Coyote Post
Editor: Isabelle Fournet
Colorist: Robert @ Coyote Post
Sound Design: Isabelle Fournet

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