Mark Abay, from Ashton Media, interviewing Melis Senova, Founder and Director of Huddle, regarding her keynote address at the Customer360 Symposium in Hunter Valley in April 2014.

The Grand Finale: What it Really Takes To Create Customer Centricity At The Very Top
Many companies around the globe are on the journey towards customer centricity. This shift is giving rise to many ‘new’ disciplines emerging within organisations large and small. Dedicated customer experience teams focussing on tactical as well as strategic challenges, and the adoption of design thinking as a business competency are relevant examples. We rarely discuss what this shift is actually going to require of us personally. This talk will share experiences from varied clients engaged at the most senior level, and describe what it actually takes for CEOs and their leadership teams to become truly customer centric.

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