SwipeStation® is an in-venue innovation which Butlins have leveraged as the foundation for their resort promotions.
When customers spend £10 in participating venues they receive a unique code which they scan at SwipeStation and see what they've won. Prizes range from food and drink to go-karting, archery, climbing offers as well as tickets to the theatre and money off their next break.
It's been a staggering success so far with over 8,000 scans in the first week of going live alone.
See more at SwipeStation.co.uk