WHAT IS CULTURE TRACK?
Culture Track is the largest national tracking study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers.
Developed by LaPlaca Cohen and fielded six times since 2001, Culture Track is the product of over a decade of research and dedication to producing a current, highly-actionable resource for the leading cultural organizations across the nation.
Culture Track had both an East Coast and a West Coast Launch. The West Coast launch was held at the Walt Disney Concert Hall on June 10th, 2014, and was sponsored by The Music Center and Sotheby's. Arthur Cohen, CEO of LaPlaca Cohen, presented the top-line findings of the Culture Track 2014 report, followed by a discussion of the results by a group of cultural leaders from the LA region.
Johanna Blakley: Director of Research, Norman Lear Center, USC
Renae Williams Niles: Vice President, Programming, The Music Center
Ann Philbin: Director, Hammer Museum
José Luis Valenzuela: Director of Theater & Film; Professor, UCLA School of Theater, Film & Television
Philippe Vergne: Director, Museum of Contemporary Art, Los Angeles