The Uniform of Hope // Trailer //

A few months ago, @breaththellas approached us with a powerful mission: to shine a light on mental health and Olympic athletes in the lead-up to Paris 2024. Their vision sparked our creativity, and we discovered an insight that became the heart of our work. It’s much easier to write your thoughts than to talk about them. So we came up with the idea of creating a symbol about mental health, and what better symbol than something all athletes have in common. Thus, the Uniform of Hope was born. We worked closely with 28 Greek athletes and coaches, capturing their stories and artistry to craft a symbol for mental health awareness. Today, as the campaign launches, we’re not just excited; we’re truly inspired.
Special thanks to the amazing breathe team and to the one and only @tatiana & special thanks to our production partners at

Here’s the amazing list of people worked to bring this campaign to life.

Executive Creative Director & Director: Christos Koutsoukos // Cream
Writer: Elli Veinoglou // Cream
Account Director: Lisa Gourtsouli // Cream
Agency Producer: Aggeliki Batheka // Cream
Motion Designer: Marinos Kaklamanis // Cream
Stills Photographer: Tassos Vrettos

Executive Producer: Veta Chatziioannou // Picky Productions
Director of Photography: Alexis Kanakis
Production Designer: Maria Kalamara
Producer: Eugenia Papapanou // Picky productions
Production Manager: Yiannis Karachalios
Assistant Director: Makis Sempos
Artist Consultant & Guiding artist: Dimitris Liossis
Uniform designer & Styling: Anna Zotou, Evelyna Darzenta
Styling and wardrobe: Stamina Square, Daphne Kolyva
Editor: Fotis Vasilis // Picky Productions
Assistant Editor: Panos Papadopoulos
Color Grading: Andrei Goordev
Original Music: One-Two-Music, Rabbeats
Sound design & Mixing: Rabbeats
Sound: Giannis Zervakos, Manolis Makridakis, Nikos Konstantinou
Camera Department: Lefteris Agapoulakis, Alexis Stavropoulos, Aziz Alexandros Sampan, Nikos Charitos, Manolis Mavromatis, Ivan Vountidis, Stamatis Kouros, Giannis Boukras, Alex Talaiporos, Thodoris Paspaliaris, Giorgos Athanasopoulos, Nikos Pilarinos, Fotis Bougas
Second Unit: Fotis Zygouris, Dimitris Christodoulou, Nikos Patelaros
Unit / Location manager: Giorgos Alexopoulos
Production Team: Christoforos Papanagiotou, Theodoros Chatziioannou, Marios Syrigos, Klajdi Llupi, Vassilis Vougioukas, Claudio Beka, Marios Mpekas, Albano Petosati, Jason Malaj
Art Director Assistant: Ektoras Kara’s
Props team/; Ilias Petromaniatis, Timos Pantazis, Giorgos Petromaniatis
Make Up artist: Stella Karapouliou, Eufrosini Geroulakou
Hair Stylist: Electra Katsimicha, Loukia Loizou
Lighting Department: Nikos Karageorgos, Giorgos Athanasopoulos, Panagiotis Kagioulis, Nikos Laskos, Artemis Mitilinaios, Aimilios Tantros, Sakis Kostis, Vaggelis Kontodimas, Stelios Desipris.
Camera RentaL Karamanos
Lights Rental: Daffy LIghts
Post Production coordinator: Magda Vrettou
Backstage Photographer: Giannis Pallis // Cream