This was my first attempt at video production for my Interactive Motion Graphics class at AI. My assignment was to create either an artistic interpretation or a commercial that would span 30 seconds. The goal in this class was to learn the best practices of encoding and compression for use in html, movie, flash and finally social media purposes.
I am a coach as well as a graphic designer, so I chose to do a commercial using the facility that I train my team out of. With the help of the owner, staff and some willing volunteers (my children), and 3 hours of footage, I was able to create a solid spotlight for Triple Crown Academy.