The impulse 'iDea' to create this work is banal, to banal to tell. However the source of Ideas which lead to this work is a different matter to consider.
As critical thinker I ponder about what it means when Googles algorithm influence our search spectrum. When Facebook and Twitter controlling our social network and earn Billions of dollar with selling advertising and the 'Big Data' we provide for free. They earning so much money that they expand like a virus and buy startups emerging to relevance, like Instagram or 'oculus' to control the market. While at the same time undermining public and social institutions with organised Tax avoidance on their worldwide earnings.
Instagram got 1 Billion $$$ from Facebook after 2 years of existence. If people worked really hard, meaning 350 days a year and 14 hours a day creating it, they made 100 000 $$$ an hour, while their cleaner struggles to get 15,00 $/h..... What has that to do with my video ???? Maybe you can tell me that, or what it has to do with our culture and your life..............................
Jaron Lanier won the peace price of the German Book publishing industry. What does it all mean???? Is meaning still relevant in present times liquidity or/and liquidation of our analog culture? Will Humans get used to an existence of artificiality and how will the world be, which we create?