It’s not easy being teen. But thanks to the Paper Gang, it’s gotten a whole lot cooler! And although it may seem like just a small step for paper man, it’s a big move for glue manufacturer Pritt, who have charged us with attracting the young, digital natives to (re-)connect with the brand.
Say hey, yo, whaz’ up to the Paper Gang, a mixed bunch of crazy characters reflective of the teenagers’ own lifestyles.
They have a hip website, their own social media profiles and some strategically placed and unusual banner ads to their name – so, basically, they’re taking over the adolescent web wide world!