What do advertisers want from the audio marketplace in general and from radio in particular?
That's what Mark Ramsey (markramseymedia.com) asked InnoVision (innovisionnow.com) CEO Ric Militi in this Q&A from hivio 2014 (hivio.com), the audio future festival.
Among the questions Ric answers:
What kind audio do you buy? Why? What is the BEST thing about the audio space from the advertiser’s perspective? How do you factor in – or overrule – Nielsen ratings in your decision-making? How do you see your buying decisions changing in the future? How is traditional radio missing out, if at all? What don’t broadcasters understand that they need to? What advice would you give to anyone in the audio space who wanted you to spend money with them? Do you spend on podcasts? Why/why not?