What's the difference between a media brand and an individual with 50 million YouTube views? Nothing!

Andrea Russett (youtube.com/user/GETTOxFABxFOREVER) is a YouTube phenomenon. She has amassed over 700K Twitter followers, 1 million YouTube subscribers, 1.1 million Instagram followers, and 50 million YouTube views.

Speaking at hivio 2014 (hivio.com) here are the questions that Andrea and Phil answered: How did you become a YouTube Star? What do brands expect from a YouTube Star? How do they work with you? How did you work on the Radio? Why does a YouTube star WANT to be on the radio? How does a broadcaster find talent from YouTube? Why isn’t every broadcaster in every local market doing that?! What did Phil learn from the experience with Andrea on the radio?

Talent is central to the future of radio, no matter where it lives. And a talent who comes to radio with its own large and built-in audience is a special talent indeed.

Required viewing for broadcasters everywhere!

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