deniseleeyohn.com
Brand-building expert, speaker, and writer Denise Lee Yohn speaks at a TEDxSanDiego Salon about a new movement in corporate social responsibility. Great brands create shared value for all their stakeholders, so they never have to 'give back.'
Learn more about the new bestselling book, What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest (Jossey-Bass): whatgreatbrandsdo.com
Learn more about Denise: deniseleeyohn.com
